Managerial Economics: Foundations of Business Analysis and Strategy [Paperback] 13e by Christopher Thomas

Product details

Brand New

Paperback: 752 pages
Publisher: McGraw-Hill Education; 13 edition (30 Sept. 2019)
Language: English
ISBN-10: 1260565548
ISBN-13: 9781260565546
Product Dimensions: 23.2 x 2.1 x 20.2 cm

Identical Content with US Edition

Alternative US Edition For Reference Only
ISBN-13: 9781260004755
ISBN-10: 1260004759

Description

Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.


Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 13th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.