Strategic Management of Technological Innovation [Paperback] 6e by SCHILLING

Product details

Brand New 
Paperback: 368 pages
Publisher: McGraw-Hill Education; 6 edition (28 Feb. 2019)
Language: English
ISBN-10: 1260565793
ISBN-13: 9781260565799
Product Dimensions: 18.9 x 1.4 x 23.3 cm


Alternative US Edition For Reference Only
ISBN-13: 9781260087956
ISBN-10: 1260087956

 

Description

Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.