M: Information Systems [Paperback] 5e by Paige Baltzan

Product details

Brand New

Paperback
Publisher: McGraw-Hill Education; 5 edition (29 Mar. 2019)
Language: English
ISBN-10: 1260566366
ISBN-13: 9781260566369
Product Dimensions: 6.8 x 1.4 x 2 cm

Identical Content with US Edition

Alternative US Edition For Reference Only
ISBN-13: 9781259924910
ISBN-10: 1259924912

 

Description

Baltzan; M: Information Systems is an MIS fundamentals text written in an engaging visual, magazine format designed to intrigue your students from the start! Saturated with fascinating, sometimes hard-to-believe real-life examples that will keep students intrigued throughout the course.

Baltzan’s approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique writing approach is that business initiatives drive technology choices in a corporation. Therefore, each discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes difficult and often intangible MIS concepts, brings them down to a student’s level, and applies them using a hands-on approach to reinforce the concepts learned.

A derivative of the Baltzan; Business Driven Technology text, M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc.