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Product details
Brand New
Paperback: 624 pages
Publisher: Pearson Education; 8 edition (15 May 2014)
Language: English
ISBN-10: 1292018216
ISBN-13: 9781292018218
Product Dimensions: 22 x 2.4 x 27.3 cm
Alternative US Edition For Reference Only
ISBN-13: 9780133506297
ISBN-10: 0133506290
Description
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.