Marketing for Hospitality and Tourism: Pearson New International Edition [Paperback] 6e by Philip Kotler

Product details

Brand New 
Paperback: 636 pages
Publisher: Pearson; 6 edition (17 July 2013)
Language: English
ISBN-10: 1292020032
ISBN-13: 9781292020037
Product Dimensions: 21.7 x 2.4 x 27.3 cm


Alternative US Edition For Reference Only
ISBN-13: 9780132784023
ISBN-10: 0132784025

 

Description

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.