Entrepreneurship and Small Business Management [Paperback] 2e by Steve Mariotti

Product details

Brand New 
Paperback: 720 pages 
Publisher: Pearson; 2 edition (28 Jan. 2015) 
Language: English 
ISBN-10: 1292078677 
ISBN-13: 9781292078670 
Product Dimensions: 26.8 x 2.7 x 27.9 cm 

Alternative US Edition For Reference Only 

ISBN-13: 9780133767186 
ISBN-10: 0133767183 

Description 

Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.

Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture—from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process—discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges.
Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations.

Guide Student’s Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business