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Product details
Brand New
Paperback: 832 pages
Publisher: Pearson; 15 edition (30 April 2015)
Language: English
ISBN-10: 1292092629
ISBN-13: 978-1292092621
Product Dimensions: 21.6 x 2.7 x 27.4 cm
Alternative US Edition For Reference Only
ISBN-13: 978-0133856460
ISBN-10: 0133856461
Description
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.