Paperback: 568 pages
Publisher: Pearson; 4 edition (7 May 2015)
Product Dimensions: 21.6 x 2.2 x 27.9 cm
Alternative US Edition For Reference Only
For courses in Entrepreneurship, Small Business Management, and Starting a Business.
A Comprehensive, Practical Approach to Starting a Business
For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.
In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace.