Exploring Public Relations: Global Strategic Communication [Paperback] 4e by Ralph Tench

Product details

Brand New 
Paperback: 612 pages
Publisher: Pearson; 4 edition (11 April 2017)
Language: English
ISBN-10: 1292112182
ISBN-13: 9781292112183
Product Dimensions: 19.5 x 3.7 x 26.5 cm

 

Description

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.