Paperback: 326 pages
Publisher: Pearson Education Limited; 4 edition (20 Feb. 2017)
Product Dimensions: 18.4 x 1.9 x 24.4 cm
Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.