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Product details
Brand New
Paperback: 326 pages
Publisher: Pearson Education Limited; 4 edition (20 Feb. 2017)
Language: English
ISBN-10: 1292117524
ISBN-13: 9781292117522
Product Dimensions: 18.4 x 1.9 x 24.4 cm
Description
Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.