Innovation Management and New Product Development [Paperback] 6e by Trott

Product details

Brand New 
Paperback: 672 pages
Publisher: Pearson; 6 edition (12 Sept. 2016)
Language: English
ISBN-10: 1292133422
ISBN-13: 9781292133423
Product Dimensions: 18.5 x 3.6 x 24.4 cm

 

Description

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.

Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.

New to this edition

Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion.
Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods.
New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex®
New 'Innovation In Action' feature in every chapter – practical examples of innovation in action that help you to link theory with practice