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Product details
Brand New
Paperback: 688 pages
Publisher: Pearson; 16 edition (3 Oct. 2016)
Language: English
ISBN-10: 1292148497
ISBN-13: 9781292148496
Product Dimensions: 21.7 x 2.1 x 27.4 cm
Alternative US Edition For Reference Only
ISBN-13: 9780134167848
ISBN-10: 0134167848
Description
A Practical, Skills-oriented Approach to Strategic Management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.