International Business: The New Realities, Global Edition [Paperback] 4e by Cavusgil

Product details

Brand New 

Paperback: 544 pages
Publisher: Pearson; 4 edition (24 May 2016)
Language: English
ISBN-10: 1292152834
ISBN-13: 9781292152837
Product Dimensions: 21.5 x 1.7 x 27.4 cm

Alternative US Edition For Reference Only
ISBN-10: 0134324838
ISBN-13: 9780134324838

 

Description

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.