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Product details
Brand New
Paperback: 704 pages
Publisher: Pearson; 2 edition (19 April 2018)
Language: English
ISBN-10: 1292159146
ISBN-13: 9781292159140
Product Dimensions: 20.5 x 2 x 25.5 cm
Alternative US Edition For Reference Only
ISBN-13: 9780134167879
ISBN-10: 0134167872
Description
Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.