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Product details
Brand New
Paperback: 592 pages
Publisher: Pearson; 13 edition (5 Oct. 2017)
Language: English
ISBN-10: 1292214678
ISBN-13: 9781292214672
Product Dimensions: 10 x 10 x 10 cm
Alternative US Edition For Reference Only
ISBN-13: 9780133796841
ISBN-10: 0133796841
Description
A contemporary text that helps students thrive in today’s retailing industry
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.