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Product details
Brand New
Paperback: 688 pages
Publisher: Pearson; 16 edition (8 Mar. 2018)
Language: English
ISBN-10: 1292214732
ISBN-13: 9781292214733
Product Dimensions: 21.6 x 22 x 27.5 cm
Alternative US Edition For Reference Only
ISBN-10: 0134200055
ISBN-13: 9780134200057
Description
Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.