Product details
Brand New
Paperback: 704 pages
Publisher: Pearson; 14 edition (4 Sept. 2017)
Language: English
ISBN-10: 1292215348
ISBN-13: 978-1292215341
Product Dimensions: 10 x 10 x 10 cm
Alternative US Edition For Reference Only
ISBN-10: 0134562186
ISBN-13: 978-0134562186
Description
Technology and communication intersect to prepare students for the workplace
Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing.
With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all students, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding.