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Product details
Brand New
Paperback: 848 pages
Publisher: Pearson; 15 edition (16 Oct. 2017)
Language: English
ISBN-10: 1292215488
ISBN-13: 9781292215488
Product Dimensions: 20.6 x 2.6 x 25.4 cm
Description
Utilize a strategic management model to learn and apply key concepts through cases
Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.