Better Business, Global Edition [Paperback] 5e by Michael R. Solomon

Product details

Brand New 
Paperback: 624 pages
Publisher: Pearson; 5 edition (26 Oct. 2017)
Language: English
ISBN-10: 1292218193
ISBN-13: 978-1292218199
Product Dimensions: 21.7 x 2 x 27.8 cm


Alternative US Edition For Reference Only
ISBN-13: 978-0134522746
ISBN-10: 0134522745

 

Description

Conversational, question and answer approach to contemporary business

Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.