Marketing: Real People, Real Choices, Global Edition [Paperback] 9e by Solomon

Product details

Brand New 
Paperback: 600 pages
Publisher: Pearson; 9 edition (10 Jan. 2018)
Language: English
ISBN-10: 1292221089
ISBN-13: 978-1292221083
Product Dimensions: 21.6 x 1.9 x 27.9 cm

Alternative US Edition For Reference Only
ISBN-13: 978-0134293141
ISBN-10: 0134293142

 

Description

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.