Integrated Advertising, Promotion and Marketing Communications, Global Edition [Paperback] 8e by Kenneth Clow

Product details

Brand New 
Paperback: 512 pages
Publisher: Pearson; 8 edition (26 Oct. 2017)
Language: English
ISBN-10: 1292222697
ISBN-13: 9781292222691
Product Dimensions: 21.6 x 2.9 x 27.6 cm


Alternative US Edition For Reference Only
ISBN-13: 9780134484136
ISBN-10: 0134484134

 

Description

Integrated advertising and marketing communications taught through real-life application

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-­life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.