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Essentials of Entrepreneurship and Small Business Management, Global Edition [Paperback] 9e by Scarborough - Smiling Bookstore

Essentials of Entrepreneurship and Small Business Management, Global Edition [Paperback] 9e by Scarborough

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Product details


Brand New 
Paperback: 832 pages
Publisher: Pearson; 9 edition (21 Dec. 2018)
Language: English
ISBN-10: 1292266023
ISBN-13: 9781292266022
Product Dimensions: 22 x 3 x 27 cm


Alternative US Edition For Reference Only
ISBN-13: 9780134741086
ISBN-10: 0134741080

 

Description

The foundation to building a successful small business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.