Free & fast delivery worldwide with tracking - 30 days money back guarantee

Marketing: An Introduction, Global Edition [Paperback] 14e by Gary Armstrong - Smiling Bookstore

Marketing: An Introduction, Global Edition [Paperback] 14e by Gary Armstrong

Regular price
Sold out
Sale price
$66.95 USD
Unit price
per 
Shipping calculated at checkout.

Product details


Brand New 
Paperback: 680 pages
Publisher: Pearson; 14 edition (19 July 2019)
Language: English
ISBN-10: 1292294868
ISBN-13: 9781292294865
Product Dimensions: 21.7 x 0.2 x 27.7 cm

Alternative US Edition For Reference Only
ISBN-10: 0135193192
ISBN-13: 9780135193198

 

Description

An introduction to marketing using a practical and engaging approach

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.