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Product details
Brand New
Paperback: 656 pages
Publisher: Pearson; 16 edition (2 Aug. 2019)
Language: English
ISBN-10: 1292296569
ISBN-13: 9781292296562
Product Dimensions: 21 x 2 x 27 cm
Alternative US Edition For Reference Only
ISBN-13: 9780135191798
ISBN-10: 0135191793
Description
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.