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Product details
Brand New
Paperback: 576 pages
Publisher: Pearson; 5 edition (14 Oct. 2019)
Language: English
ISBN-10: 1292303247
ISBN-13: 9781292303246
Alternative US Edition For Reference Only
ISBN-13: 9780135636893
ISBN-10: 0135636892
Description
A modern approach to international business
International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.