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Product details
Brand New
Paperback: 632 pages
Publisher: Pearson; 10 edition (14 Feb. 2020)
Language: English
ISBN-10: 1292304022
ISBN-13: 9781292304021
Alternative US Edition For Reference Only
ISBN-13: 978-0134900216
ISBN-10: 0134900219
Description
Familiarizes students with global marketing and the global business environment
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.