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Global Marketing, Global Edition [Paperback] 10e by Mark C. Green - Smiling Bookstore

Global Marketing, Global Edition [Paperback] 10e by Mark C. Green

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Brand New

Paperback: 632 pages
Publisher: Pearson; 10 edition (14 Feb. 2020)
Language: English
ISBN-10: 1292304022
ISBN-13: 9781292304021

Alternative US Edition For Reference Only
ISBN-13: 978-0134900216
ISBN-10: 0134900219



Familiarizes students with global marketing and the global business environment

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.