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Product details
Brand New
Paperback: 528 pages
Publisher: Pearson; 9 edition (11 Nov. 2019)
Language: English
ISBN-10: 129231804X
ISBN-13: 9781292318042
Product Dimensions: 20.5 x 2 x 25.5 cm
Alternative US Edition For Reference Only
ISBN-13: 978-0134895123
ISBN-10: 0134895126
Description
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.