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Principles of Marketing, Global Edtion [Paperback] 18e by Philip T. Kotler - Smiling Bookstore

Principles of Marketing, Global Edtion [Paperback] 18e by Philip T. Kotler

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Brand New

Paperback: 736 pages 
Publisher: Pearson; 18 edition (22 May 2020) 
Language: English 
ISBN-10: 1292341130 
ISBN-13: 9781292341132 
Product Dimensions: 22 x 3 x 28 cm 



For principles of marketing courses that require a comprehensive text.

Learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.