Paperback : 704 pages
ISBN-10 : 1292353147
ISBN-13 : 9781292353142
Product Dimensions : 21.8 x 1.8 x 27.6 cm
Publisher : Pearson (27 July 2020) 15th edition
Language: : English
Technology and communication intersect to prepare students for the workplace
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students’ understanding of the material.