![Integrated Advertising, Promotion, and Marketing Communications [Paperback] 9e by Kenneth Clow](http://smilingbookstore.com/cdn/shop/products/129241121X_{width}x.jpg?v=1649911716)
![Integrated Advertising, Promotion, and Marketing Communications [Paperback] 9e by Kenneth Clow](http://smilingbookstore.com/cdn/shop/products/129241121X_530x@2x.jpg?v=1649911716)
Product details
Brand New
Publisher : Pearson; 9th edition (28 July 2021)
Language : English
Paperback : 472 pages
ISBN-10 : 129241121X
ISBN-13 : 9781292411217
Description
For courses in advertising.
A study of integrated marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.