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Marketing 2016 [Paperback] 18e by William M. Pride - Smiling Bookstore

Marketing 2016 [Paperback] 18e by William M. Pride

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Product details

Brand New 
Paperback: 720 pages
Publisher: South-Western College Pub; 18 edition (8 Jan. 2015)
Language: English
ISBN-10: 1285858344
ISBN-13: 9781305769786
Product Dimensions: 25.4 x 2.5 x 30.5 cm



Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.