Mass Media Research [Paperback] 9e by WIMMER / DOMINICK

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Product details

Brand New

Paperback : 480 pages
ISBN-13 : 9781439083925
ISBN-10 : 1439083924
Product dimensions : 18.8 x 2.5 x 23.5 cm
Publisher : Wadworth; 9th edition (21 April 2010)
Language: : English

Description

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.