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Product details
Brand New
Paperback: 873 pages
Publisher: Pearson Ed; 6 edition (15 Nov. 2013)
Language: English
ISBN-10: 9810687974
ISBN-13: 9789810687977
Product Dimensions: 21.6 x 3 x 27.8 cm
Description
For undergraduates studying Marketing Management courses
Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.